During the last 2 weeks, twice I have been asked to explain the differences between these three "levels" of Change Management.
One of those for whom I needed to explain the difference was a Recruitment Consultant who "specialises in project management". Slightly worrying. I hope he doesn't confuse Daily Rates as well.
For 2-3 years now I have carried around a number of laminated graphics which help explain concepts that many of us use daily but are alien to others. One of these this Venn diagram, the work of Jerry Buckoff which I accompany with the following description:
- Deliver against a Definition of Requirements and a Business Case
- Clear start, clear end, clear deliverables
- Focus on time, cost and quality
- A temporary "structure"
- Deliver against a Vision and a Benefits Realisation Plan
- Phasing (or Tranches) are likely but time is less important
- Likely to comprise a number of projects which may (or may not) be inter-dependent
- Focus is on delivering benefits to the Stakeholders for the business
- A temporary structure (lasting as long as it takes to deliver the benefits required by the Vision)
- More strategic, closer to the Executive Team
- Alignment of Programmes / other change initiatives with business / enterprise goals
- Portfolio is assessed on the aggregate value of its constituent initiatives
- A permanent structure
Practical representation of the hierarchy