What is it?
"Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information"
Why do it?
Because there are many people out there with great ideas. You have many yourself but you are not the font of ALL knowledge. Curation is a legitimate way of adding your value to available content by making it easier for some people (your audience) to digest.
Who's doing it?
93% of B2B Marketers.
We all do it when we Share, Re-Tweet or Pin someone else's content and add a few words of our own.
9 Content Curation Ideas
- Content Marketing Institute
15 Key Facts about Content Curation
Why Content Curation?
- The Da Vinci Institue
Content Curation for Lead Nurturing
10 Steps to Ethical Content Curation